A Toronto Star Reporter Failed Badly
One of the most blatantly political and horribly researched pieces of journalistic trash I've seen in a while landed on the pages of the Toronto Star on February 24. The paper's staff reporter, Hina Alam, wrote what can only be described as a politically motivated, ill-informed campaign piece against Conservative leadership hopeful, Kellie Leitch.
First, her article with the headline “Conservative MP Kellie Leitch Runs Ads On Breitbart News” immediately sounds the alarm bells that warn us against political bias. Not only does Alam try to incriminate Kellie Leitch by associating her with Breitbart, she does so in the sloppiest and most negligent way I've ever seen. I'm not exaggerating.
Second, Hina Alam and the Toronto Star haven't corrected or deleted the article as of February 25. Maybe they will later, but I'm not counting on it.
In the world of online media, there is a platform and revenue tool used by marketers and publishers called Google Adsense and Google Adwords. Many online publications, including the Toronto Star, have used or continue to use either one of those services. Adsense is used by publishers to earn revenue on their websites by people and organizations who create ads with Adwords. The ads created by marketers and other publishers on Adwords are displayed on websites that use Adsense. How these ads are displayed has more to do with cookies and how Google tracks people's browsing habits than with advertisers choosing which sites to advertise on.
Now that I've explained how it works, let's look at Hina Alam's erroneous article:
“The Display Network is a collection of websites—including specific Google websites like Google Finance, Gmail, Blogger, and Youtube—that show AdWords ads. This network also includes mobile sites and apps.